I do not approve this on the basis of how they are making working in a factory look fun, although that is a tough thing to do and they seemed to have accomplished that. I approve this based on the quality of the work and how tight the concept is. You can see the continuity through out the entire work and it really is a flawless site.
AKQA in new york and coca-cola have an interesting take on employee morale. They created the happiness factory which is in essence a micro-site to change perception of what it means to be an employee for coca-cola. They launched this on a global scale in 40 languages.
The idea was to have employees and potential employees interact with the company and give the impression of a fun and hilarious atmosphere at the coca-cola factory.
the site starts with an animated movie that would make pixar proud.
it then leads you to the site where you can pick various characters who act as employees, you punch them in and they go to work which turns out to be interactive video games that you play. Again the graphics are top notch.
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